Samples​
Award-winning Marketer
IFPA Website Redesign
​I developed the copy and contributed to developing the content strategy for IFPA’s website, which won Optimizely’s Optimizer Award for ‘Most Customer-Centric Experience’.
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Results:
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41% increase in organic search traffic
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33% increase in user engagement
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19% increase in website interactions (clicks, form submissions and video plays).
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Marketing Plans
ASIS International Member-Get-a-Member Marketing Plan​
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Result: Recruited more than 350 new members in 3-month span.​
ICC Photo Contest Marketing Plan​
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Result: Captured more than 200 photo submissions in 1 month​
Web Strategy
Author of published articles for And Now U Know's The Snack Magazine
Contributed two monthly columns to industry publications
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Result: Enhanced brand presence and credibility by contributing articles to top-tier industry media, amplifying insights to a targeted professional audience.​
