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Samples​





 

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Award-winning Marketer

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IFPA Website Redesign

​I developed the copy and contributed to developing the content strategy for IFPA’s website, which won Optimizely’s Optimizer Award for ‘Most Customer-Centric Experience’.

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  • Results:

    • 41% increase in organic search traffic

    • 33% increase in user engagement

    • 19% increase in website interactions (clicks, form submissions and video plays).

Marketing Plans

ASIS International Member-Get-a-Member Marketing Plan​

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  • Result: Recruited more than 350 new members in 3-month span.​

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ICC Photo Contest Marketing Plan​

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  • Result: Captured more than 200 photo submissions in 1 month​

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Web Strategy

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Author of published articles for And Now U Know's The Snack Magazine

Contributed two monthly columns to industry publications

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  • Result: Enhanced brand presence and credibility by contributing articles to top-tier industry media, amplifying insights to a targeted professional audience.​

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